Hector Serrano Studio has curated and designed the exhibition Spain Emotion as well as the communication campaign of the Spanish participation at this years Tokyo Designer’s Week. The event is organized by the Spanish Institute for Foreign Trade (ICEX) and will take place in the Spanish Embassy in Tokyo from 30 October to 3 November 2008.
More than an exhibition, Spain Emotion is a celebration of the best Spanish design in the Tokyo Designer’s Week that encompasses not only this exhibition, but also conferences and seminars; a forum that provides with an exceptional opportunity to get to know at first hand those who are behind the products. The aim of Hector Serrano Studio this year is for emotion to be the guiding threads of their story, and the products its main characters. To this end, they have created a space that aims to surprise, entertain, seduce and encourage, rather than simply showing; four large stages where light dramatises and bathes the surroundings and the pieces in colour. Colour to communicate the vitality and energy with which the Spanish character is so often identified. In short, an experience aimed at revealing the latest in Spanish design, in a most emotive way. – Tuija Seipell