What is Design?

Design is the shaping of ideas, whether the physical world we live in, the experiences we enjoy, or the systems that underpin how we live our lives.

Defining Design

Design shapes the world. 

Design turns ideas into reality, whether it’s a place, product, service or the systems that underpin how we live our lives. 

Design is a creative pursuit to make lives better. It uses creativity to collaboratively solve problems, reimagine and propose new ways of living. 

Design is a critical enabler of innovation and drives industry. It turns ideas into action. 

Design for Planet means designing in a way that is good for our planet, and it sits at the heart of the Design Council’s mission. 

Our pioneering Design Economy research provides evidence of the value of design.

Designers on design...

Header Image: Gayle Appleyard, Gagarin Leeds Footbridge