Marta is a partner and Director of Strategy at Rival Strategy. Her background is in strategy and design. Her work brings a highly strategic perspective to the design of organisations and services, from how people interact with them to specifying the architecture of the platforms that enable those services to be delivered. Marta has worked with a range of clients and project partners as diverse as wealth management firms, world-leading urban transportation systems, cultural institutions and intergovernmental organisations. Clients include JPMorgan, Serpentine Galleries, London Underground, Sharjah Architecture Triennial, Paychex, LSH Mercedes-Benz. Previous to founding Rival in 2016, Marta has worked at Livework, and held research and teaching positions at MIT’s Mobile Experience Lab, Strelka Institute for Media, Architecture and Design and IESE Business School. Marta is currently also a visiting tutor and lecturer at the Royal College of Art in London.